LimeCrime is a vegan and cruelty-free cosmetics line created by Doe Deere. The cosmetics line includes colors for all skin tones. Inspired by Doe’s love of fairy tales and her inability to find bright, bold colors that she loved, she began making her own makeup to model her clothing line by the same name, and this lead to the launch of a separate cosmetics line. Customers are often referred to as “unicorns” and the company uses a unicorn as its mascot.
One of LimeCrime’s latest products is the Venus XL palette–a grunge-colored palette that contains 18 shades of eye shadow in four different tones. The tones are matte, matte-sparkle, glow, and metallic. The shades include rustic reds, berries and pinks, golden roses and bronze neutrals. All shades are one-swipe applications, giving unicorns that bold pop of color that Lime Crime is popular for.
Another of their popular products is the Unicorn Hair Dye. Many of Lime Crime’s employees use this product, since LimeCrime allows their employees to wear dyed hair to work. As with the cosmetics, the hair dye is vegan also. The different colors of dye have fun and exciting names such as Bunny, Sea Witch, Anime, and Jello. Unicorn Hair dye comes in two formulas: Full Coverage and Tints. Colors can be mixed together to create custom colors that suit any unicorn’s taste, and sample packages are available on Lime Crime’s website.
LimeCrime constantly promotes the fact that their products are not tested on animals and none of the ingredients in their products come from animals or animal byproducts (such as beeswax or lanolin). Lime Crime is endorsed by both PETA and Leaping Bunny, which has created a strict standard for companies to be labelled as vegan and cruelty-free. Appealing to animal lovers and fantasy lovers alike, Lime Crime is the perfect product for unicorns everywhere.